Thanks!
]]>What seems to be happening out in the SME world is that many businesses have switched to a model where they are buying desktops and associated software directly from large wholesalers or direct, cutting the traditional VAR out of the process.
What’s more, if a business buys from Dell, HP or direct from a large vendor, they have the option of purchasing software bundles at the time of order – the price points are almost impossible to compete against.
For example, a visit to Lenovo’s website revealed that you could purchase business class PCs (and notebooks), equip them with everything from Office to QuickBooks to Security software and have it shipped at a price that very few VARs could ever hope to beat – There is just simply no margin there for a VAR – so the question is, should VARs put all of the effort into pricing and configuring systems and software packages, just to have that information used to buy the products direct from a large vendor?
Now, for solution providers, it is clear that alternatives are to try and sell licenses or find a different avenue to build a profitable relationship – SaaS / Cloud Services have proven to be a viable path – examples abound, take salesforce.com for example – The booming MSP market is another example – the list goes on and the bandoleer of cloud services is only growing.
]]>Software Licensing is far from a losing game. Cloud Computing is still in its relative infancy and many companies are never going to dump their entire infrastructure into the Cloud for various reasons. Amazon, Google, Sony, and other Cloud infrastructures have been attacked and taken offline by hackers recently. There are many reasons not to jump head-first into the Cloud.
Software licensing is an important part of a solution providers business. Even if they don’t resell the licenses directly, they need to partner closely with companies that do. How else do you compare what the Cloud costs compared to their current licensing model if you aren’t familiar with it? How else do you know if you should talk about Exchange upgrades if you don’t know if they own Software Assurance or the right CALs?
Since when is software ever bundled with hardware other than the Windows OS? OEM licenses have huge drawbacks and problems, since they live and die with that machine and can’t be transferred. The days of OEM Win Server licenses are now over with virtualization. You must know software licensing to keep your customers in compliance and from overspending! Virtualization (server and desktop) has complicated software licensing even more! Companies need a qualified, unbiased software licensing expert even more today.
I’m a little concerned that the author has been drinking too much #Cloud #Kool-Aid and missing the big picture.
]]>A good IT provider should work with end users and become a true consultant, getting to know the clients business and business needs as well as offering IT services that are ‘fit for purpose’
]]>In short, look at what the business needs and can truly benefit from and match up the solutions. Virtualisation is not some magic bullet and at this stage is often being mis-sold as such.
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